The Eagle Adventure Company, Inc. (EAC), was, for years, simply a rafting company, located in Copperhill, Tenn. “Fun, fun, fun” and “profit, profit, profit” were the names of the game. Individuals, corporate groups, social clubs, church groups — all types of people came through the doors of EAC, and all were guided down the rushing Ocoee River, on breathtaking rafting getaways.

In 1990, the town of Copperhill was hit by sweeping flood waters. Many businesses and homes were lost. EAC, located in the heart of Copperhill, was almost completely destroyed. But, there is good to be found in every situation, and the devastation led to a turning point in the corporation’s overall purpose.

The bottom line is important in any business. However, the community outreach experienced by the owners and staff of EAC provided a different perspective on what the “bottom line” really is. The company’s owners were amazed at the outpouring of caring and generosity they received from the local community, bringing the EAC offices back from the brink of disaster. Now, they knew they must give back to the community what they had received.