SWS is Madison's premier water sports rental and youth camp business.  SWS has been adding more sports, gear, classy table seating on the huge flower garden overlooking the lake, and a cafe at it's James Madison Park location.

The area is locally known as the Last Coast, and is made up of a population that prides itself with the “work hard, play hard” way of life.  The region boasts the most shoreline and lakes than any other area on Earth.  This fact has given the region’s residents an affinity for everything water.

Those living the SWS lifestyle share a common bond in that we learn from each other and grow together while sharing the amazing experiences that water sports have to offer.  We strive to enjoy each day for what it provides and make the most out of our time.