REAL is located in Cape Hatteras, North Carolina, internationally recognized as the best place to kiteboard in the world, and the East Coast #1 surfing destination. REAL offers three instructional methods for kiteboarding, surfing and standup paddleboarding : REAL Lessons, REAL Private Lessons, and our 3 day REAL Camps. All three methods utilize the same REAL instructional syllabus custom designed by REAL coaches over the past 8 seasons.

We operate a full-service kite, surf and standup center, in Cape Hatteras. The REAL Flagship Store is stocked to the gills with premium quality gear, the latest teaching techniques and up to 30 professional REAL coaches.

The REAL Flagship Store, REAL Lesson Center and REAL Rental Shop were designed and built for YOU to maximize your experience in Cape Hatteras whether you are coming to kiteboard, surf, standup paddleboard or just to enjoy the beach. We invite you to come visit us or to just to give us a call to find out about one of our many events throughout the year. Everyone at REAL rides every day. While that may sound very easy to say or claim, we are still the only company in the kiteboarding industry that can state that our entire staff rides. Our main focus on a daily basis is to make the sport more accessible to riders of all ability levels from rank beginner through seasoned expert. At REAL, “We Make New Riders Everyday”.

REAL is the largest kiteboarding school and retailer of kiteboarding equipment in the world. In 2008 alone, we taught over 6,000 new riders. Our favorite (and most successful) way of teaching is our industry leading "Kite Camp" program. REAL Kite Camps were recently ranked the “#5 Adventure Camp in the World” by Outside Magazine and OLN. You can view this TV program at the top of this page.

For 2010, REAL is proud to bring its REAL camp programs world acclaimed service and instructional levels to the sport of surfing and standup paddleboarding.

Stay tuned to our website every day for the latest deal of the day on all the best kiteboarding, surfing, and standup equipment. Due to our size, our sales volume allows us to negotiate the best prices from our suppliers, and we always pass this savings on to you!

When you've decided kiteboarding, surfing or standup paddleboarding is the sport for you, book a week with REAL on the water, click and buy with us online, call us toll free or just shoot us an email. There's no better (or more fun) way to get on the water!