The Medium

Sport is the one language that knows no boundaries and sees no distinctions. It unites cultures, transcends values and defies convention. When words fail, a game can speak.



The Message

Athletes In Action is committed to using the language of sport to communicate the most powerful message of all: God’s passionate love for his children as communicated through his Son, Jesus Christ. It’s a story that’s changed our lives, given us purpose and hope, and we long to tell this good news to others.



The Mission

We have been commissioned to go into the world and make disciples. The tool we are using to accomplish this mission is sport.

Our goal is to mobilize athletes and fans worldwide boldly win people to Christ, deeply build into their lives and send them with an urgency to do the same. Since our rookie year in 1974 that’s exactly what we’ve been doing. Today there are 60 staff in Canada and a world wide team of 600 in more than 60 countries.



The Motivator

We urge you to consider the power of the gospel, the world’s fascination with sport, and how you can become a part of this movement that combines the two.



Statement of Faith

“Go into all the world.” Jesus’ last words to His disciples have always motivated us to take His message everywhere. From day one, our vision and mission have focused on Jesus’ command (Matt. 28:19, 20).

Our beliefs and values are also rooted in Jesus’ teachings, which are the core of the evangelical church today. We acknowledge that through Jesus’ life, death and resurrection, we are forgiven for our sins and we can have a personal relationship with God the Father, Son and Holy Spirit.