The Illinois Fighting Illini DVD Store is the official online store of Illinois Athletics. This store was assembled so fans across the country could show their allegiance to their favorite school while at the same time contributing to the success of the athletic department. Proceeds from every purchase made in this store go directly to the athletic department, so you can be secure in knowing that every time you buy something from the store, you're doing more than wearing the colors. You're contributing to the success of the teams on the field.

Merchandise for the Illinois Fighting Illini DVD Store is provided by Team Marketing (div of Wax Works). The athletic department has teamed with this company to provide the most extensive selection of officially licensed Illinois products on the internet. The Illinois Fighting Illini DVD Store is maintained by the College Sports Online, Inc., the same company which the university has chosen to run , the official athletic site of Illinois.